The art of bootstrapping

the art of bootstrappingGuy Kawasaki recently wrote an excellent post about what it means to bootstrap and how many companies, both large and small, can adopt this philosophy.

Kawasaki says, “Too much money is worse than too little for most organizations—not that I wouldn’t like to run a Super Bowl commercial someday. Until that day comes, the key to success for most organizations is bootstrapping. The term bootstrapping comes from the German legend of Baron von Munchhausen pulling himself out of the sea by pulling on his own bootstraps. That’s essentially what you’ll have to do, too.”

He says the keys are:

• Focus on cash flow, not profitability.

• Forecast from the bottom up.

• Ship, then test.

• Forget the proven team.

• Start as a service business.

• Focus on function, not form.

• Pick a few battles.

• Understaff.

• Go direct.

• Position against the leader.

The post is excellent, and I highly recommend reading it full and taking it’s advice to heart.  It can be found here.

Posted by: Dave Smay on December 04, 2008