I just wanted to say a quick, “Merry Christmas,” to everyone out there who reads our blog. Have a safe and enjoyable holiday season, being thankful for all of the blessings we are each given daily (and hopefully one of them is a Mac.)
Oh, and here’s a quick Christmas offering: click here to see the video of John Lennon’s “Happy Christmas (The War Is Over.)”
2007 is almost upon us and it’s probably time we all did some new things to improve our bottom line. Over the next few weeks, I’m going to offer some tips in how to better market your company through your current (or soon to be) website and print pieces.
Tip Number One: Get the facts.
To market effectively, learn these two things: who visits your website and how those people arrived there. Many people use stat counters on their websites, but in reality are told no usable information. They may be told how many “hits” or “visitors” they have, but most of that information is misleading.
To gain the best marketing research from your website, think back to the five “W’s”: who, what, when, where, why (and how.) To learn real, accurate information, I prefer Mint by Shaun Inman. It’s probably the most popular, detailed stat system in use currently, and one that we personally suggest to all of our clients. It incorporates most everything you need to know, plus some.
For more information or to purchase, visit haveamint.com.
Everyone needs a break, especially to laugh. If you want to crack a quick smile and get refreshed, click here.
Now, after your momentary respite for optimal health, it’s time to go back to working hard.
Oh, and for what it’s worth, YTMND has a ton of enjoyable clips just perfect for those moments when you need to blow off some steam.
Deals.com is similar to many other sites, including one of my personal favorites. But, unlike many of the others out there, it offers a new, contemporary design interface with responses that are truly dynamic. Other competing sites only offer billboard-type deals that have to be moderated.
Only time will tell if the newest shopping website - one that mates Digg to Amazon - will last and grow into something successful. But, if the past is any evidence, not developing a site like this would be a huge waste.